The size of a bait and presentation is often critical for duping a fish into biting, and quite often, natural baits in muted colors are exactly what the doctor ordered. At other times, however, a different approach is needed. For flounder, it’s never bad to go big and flashy.
Flounder are always on the lookout for something to eat. Even with both eyes on the same side of their head, the prone position doesn’t always make for a good vantage point for spotting passing food. To improve their chances of getting the attention of a flounder, a bright, gaudy presentation is often beneficial.
Anglers can use in-line spinners, brightly-colored jigheads or artificial lures with added curb appeal. Capt. Jason Burton of uses jigheads when he targets flounder, and he alwayss use a bright, shiny jighead.
“I like to use chartreuse or gold heads, but I will also use artificial lures, too,” said Burton. “Use white or a bright, over-the-top color to capture their attention.”
Additionally, anglers should not be afraid to use large baits. There are plenty of big flounder around Murrell’s Inlet, but even smaller flounder boast a big mouth. Large baits will capture the attention of flounder and may attract the attention of bigger flounder, too. Big baits catch big fish!

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