New Products

Fish Monkey Guide Gloves

A line of gloves designed for comfort and protection of all kinds for anglers of all stripes, whether you’re regularly grabbing the leader and lining in heavyweights like wahoo, tuna and billfish, or tying on lures and hooks for bass, redfish or mountain trout. […]

New Products

LiveTarget’s Hollow Body Craw

When it comes to realistic-looking lures, nobody beats LiveTarget — and this time they’ve turned their attention to anatomical precision to a staple food for bass, with the introduction of the new hollow body craw. […]

Odin Lures’ Frigg Plug
Fishing

Odin Lures’ Frigg Plug

Any time an angler can offer up a lure that appeals to a fish’s senses of sight and sound, he’s making it hard on the fish to resist. The Odin Lures’ Frigg Plug does that with its prominent profile, water-splashing cupped face, and interior rattle chamber and then takes things a step further by allowing anglers to add their patented Fish Smack liquid scent attractant to the lure’s hollow, hard-plastic body. […]