Shimano Inc. announced that it has acquired all shares of JACKALL, the international fishing lure company recognized for its innovative designs, distinctive product development, and commitment to advancing the sport of recreational fishing. With a relationship that began in 2010 JACKALL has been a long-standing business partner of SHIMANO, including a key collaboration on the POISON rod series.
The acquisition represents a strategic step in strengthening Shimano’s position in innovative fishing tackle, bringing together two organizations with a shared passion for product development, technical performance, and creating meaningful experiences for anglers world-wide.
By combining Shimano’s global reach and established relationships across the fishing industry with JACKALL’S design-driven approach to lure development, the companies aim to build on their respective strengths and create new opportunities for growth across recreational fishing.
“Shimano has always been driven by a commitment to innovation, quality, and helping anglers get more out of every day on the water,” said Jason Livermore, President of Shimano North America Fishing. “JACKALL brings a distinctive approach to product development and a strong connection with anglers. We see significant opportunity in bringing our capabilities together.”
Founded in Japan, JACKALL has developed a reputation for creative lure design, specialized fishing solutions, and products that resonate with anglers across multiple fishing disciplines. Its addition to the Shimano organization represents an opportunity to strengthen the collective ability of both brands to serve anglers with products tailored to their needs, techniques, and fishing environments.
A Shared Commitment to Anglers
The acquisition reflects a long-term commitment to the recreational fishing category and the anglers, retailers, and industry partners who support it. Shimano and JACKALL will explore opportunities to leverage complementary strengths in research and development, product innovation, consumer education, and global market development.
About Shimano North America Fishing
Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at https://fishshop.shimano.com or follow on social @fish_shimano_north_america/,@fishgloomis, @jackall_usa, and @fishpowerpro.
About Jackall Co. Ltd.
Founded in 1999 on the shores of Lake Biwa in Otsu City, Japan by Seiji Kato and Toshiro Ono, professional anglers with a proven track record in tournaments held both domestically and internationally. The team established Jackall Co., Ltd. with the goal of creating products that met their strict performance standard. Since its founding Jackall Lures has continued to deliver precision-engineered tackle built on innovation, natural action, and relentless testing. From crankbaits to soft plastics, every design is tuned to help anglers fish smarter, more effectively, and with total confidence on the water. For more information visit https://fishshop.shimano.com/pages/jackall-lures or follow on social @jackall_usa
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