Energy drink’s can will feature SITKA’s OPTIFADE Marsh camo
Starting Oct. 5, 2026 Charlotte hunters and anglers will be among the first in the country to get their hands on a new limited-edition SITKA x Phorm Energy drink, available at SITKA’s retail location in Charlotte.
For 20 years, SITKA Gear has obsessed over every element of durable, protective gear built for dedicated hunters and anglers, a commitment that now extends beyond gear. The new, limited-edition Orange energy drink, developed with Phorm Energy, fuels the relentless spirit of the modern outdoor sportsman.
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Timed to the start of waterfowl hunting season, the limited-edition can is wrapped in SITKA’s custom OPTIFADE Marsh concealment pattern, a first of its kind design developed around animal vision science that is meant to provide exceptional camouflage in varied waterfowl terrain.
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Fans will have the chance to win a guided waterfowl hunt with one of SITKA’s premier outfitting partners, by simply scanning a QR code that will be featured on every can.
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In addition to SITKA retail availability, the product will be available for purchase on 1stPhorm.com and at select retail locations across Missouri, Oklahoma, and Louisiana.
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