New shrimp lure is infused with PowerBait
Berkley is giving one of saltwater fishing’s most trusted artificial lures the royal treatment with the introduction of the PowerBait Saltwater Shrimperor. Combining an ultra-realistic shrimp profile with lifelike leg movement, and a natural gliding action with a durable line-through design. The Shrimperor gives anglers rule over the inshore environment from grass flats, docks, mangroves, oyster bars, and more.
The crown achievement of the Shrimperor is its ultra-realistic leg action. Two rows of specifically designed legs catch water and pulse naturally with every twitch, pause, or rod movement, creating subtle action without requiring anglers to overwork the bait. Patented Honey Comb technology and pre weighted design enhances the bait’s movement to glide and swim naturally, giving anglers a presentation that mimics the movement of a live shrimp without requiring an aggressive retrieve.
The tie-and-go, line-through design makes rigging simple. Anglers simply pass the line through the body, tie a knot to the hook and start fishing. This allows the bait to slide up and away from the fish’s mouth during the fight, helping increase the number of fish landed per bait. The body is infused with PowerBait flavor, scientifically proven to make fish hold on longer, giving anglers more time to detect the bite and set the hook.
“Shrimp are a staple forage for so many inshore species, but getting the small details right is what separates the Shrimperor,” said Will Pate, Product Manager – Saltwater Bait for Berkley. “With the Shrimperor, we focused on creating a lifelike profile and leg movement with a natural forward glide and sink rate, while also making the bait simple to rig and more durable. The combination of its lifelike looks and action, paired with Honey Comb technology, the line-through system and PowerBait flavor, gives anglers a shrimp lure designed to rule them all.”
KEY FEATURES:
• Ultra-realistic shrimp profile matches natural inshore forage
• Lifelike shrimp legs catch water and pulse naturally during retrieves and pauses
• Patented Honey Comb Technology: Reinforces the body for increased durability while maintaining the flexibility and action of the bait
• Line-through design with saltwater-rated hook for easy rigging and solid hookups on hard-striking inshore species
• PowerBait-infused flavor in the body scientifically proven to make fish hold on longer for improved hookset opportunities
• Quantity per pack: 2
Size: 3.5-inch (3/8oz) • 4-inch (1/2oz) • 5-inch (1oz)
Colors: Sangria • Gold • All Natural • Glow/Chartreuse • Coastal Candy • Marsh Dew • Blurple • Shrimp Boil
MSRP: $7.99 • $9.99 • $13.99
To learn more about Berkley, click here.
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