PENN Takes Its Saltwater Expertise Beyond Fishing Gear With New Waterproof Bags, Catch Coolers, and Accessories

Purpose-built soft goods deliver rugged protection for those who live life in the salt.

The PENN team spent two years researching, testing and spending time on the water to understand the challenges and requirements of saltwater anglers, with the goal of creating the best waterproof bags on the market. Built for anglers who put their gear through long days, rough runs and constant exposure to salt, spray, sun and grime, the collection is engineered with premium materials, durable construction and purpose-driven features designed to withstand the abuse that comes with life on the water.

Every PENN soft goods product is built with durability and performance in mind, using rugged TPU shells, welded seams, waterproof zippers, reinforced stitching, and nonslip bases. Saltwater-resistant materials and hardware are built to withstand harsh conditions, while features like antimicrobial linings, reinforced skid plates and durable handles add another layer of protection where gear takes the most punishment. Every component is chosen with the same attention to detail anglers expect from their rods, reels, and other fishing gear.

The Bulkhead Waterproof Backpack, Duffel and Tote feature the AnchorLock Attachment System and multiple lash points for customizable gear organization, along with waterproof construction and reinforced bases made for wet boat decks, rough docks and jetties. Accessory bags, including the Ballast Lunch Box and AnchorLock Waterproof Tool Case, keep frequently used gear at hand, while the nestable designs allow them to fit neatly inside the larger bags when it comes time to load up and move.

For anglers who need to keep their catch cold and contain the mess that comes with a full day offshore, the Ballast Catch Coolers are built for the job. Rugged, insulated and leakproof, they feature Hypalon drag pads to protect against rough docks and ramps, plus puncture-resistant antimicrobial linings designed to stand up to spines, gill plates, blood and slime. A side-mounted drain plug makes it easy to dump leftover water over the rail or off the dock, keeping the mess contained and making cleanup simple.

Whether it’s riding in the bed of a truck, getting soaked by spray on a run offshore, sitting on a sun-baked dock or hauling a day’s catch back to the ramp, the new PENN soft goods lineup is built around one simple principle: every material and every component matters. From waterproof storage and gear organization to catch management, each piece is purpose-built to withstand the relentless demands of saltwater and deliver the durability, protection, and functionality anglers expect from PENN.

PENN BULKHEAD WATERPROOF BACKPACK

KEY FEATURES:

• AnchorLock Attachment System + multiple lash points

• Rugged TPU waterproof shell with welded seams keeps your gear dry

• Saltwater resistant materials and hardware

• Side straps secure rod tube or raincoat

• Reinforced, nonslip base grips and withstands boat decks, docks, and jetties

• Ample space and internal storage

• 13″W x 8.7″D x 20.1″H

MSRP: $249.95

Available Now

PENN BULKHEAD DUFFEL BAG

KEY FEATURES:

• AnchorLock Attachment System + multiple lash points

• Rugged TPU waterproof shell with welded seams keeps your gear dry

• Saltwater resistant materials and hardware 

• Side straps secure rod tube or raincoat

• Reinforced, nonslip base grips and withstands boat decks, docks, and jetties

• Multiple carry methods (Backpack straps/shoulder strap)

• 18″W x 12″D x 14.5″H

MSRP: $249.95

Available Now

PENN BULKHEAD TOTE BAG

KEY FEATURES:

• AnchorLock Attachment System + multiple lash points 

• Rugged TPU waterproof shell with welded seams 

• Saltwater resistant materials and hardware 

• Reinforced, nonslip EVA base keeps your bag standing upright and in place 

• 18″W x 12″D x 14.5″H

MSRP: $119.95

Available Now

PENN BALLAST LUNCH BOX

KEY FEATURES:

• Attaches to Anchorlock rail for quick access to your lunch/snacks 

• Durable TPU waterproof shell w/ welded seams

• Leakproof Zipper

• Insulation keeps food cold all day

• Nestable sizing (Fits inside the main bags)

• 11″W x 5.5″D x 8″H

MSRP: $59.95

Available Now

PENN ANCHORLOCK WATERPROOF TOOL CASE

KEY FEATURES:

• Attaches to Anchorlock rail to have quick access fishing necessities

• Fully waterproof protects essential gear from the elements

• Nestable sizing (Fits inside the main bags)

• 10.8″W x 3.1″D x 6.7″H

MSRP: $39.95

Available Now

PENN BALLAST CATCH COOLER

KEY FEATURES:

• AnchorLock Attachment System + multiple lash points let you build the perfect loadout

• Rugged TPU waterproof shell with welded seams wicks off water, blood, and brutal offshore conditions

• Hypalon drag pads protect your bag when it’s dragged down rough docks or ramps

• Insulation keeps your catch and ice cold

• Leakproof construction traps meltwater and keeps the mess inside not on your deck or truck bed

• Puncture resistant, antimicrobial lining stands up to spines, gill plates, and slime

• Side mounted drain plug makes it easy to dump meltwater over the rail or off the dock

• Small: 36″W x 14.5″D x 17″H

• Medium: 48″W x 14.5″D x 17″H

MSRP: $279.95-$329.95

Available Now

To learn more about the PENN Soft Goods collection, click here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world,

someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia, Berkley, DAM, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Madcat, Mitchell, PENN, Pflueger, Plano, Prologic, Savage Gear, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.