The Johnson Beetlespin, Mepps Aglia, and Betts Spin are some of the lures many of us used when we were kids, and many of us still use those same lures today. They are inexpensive and simply get the job done.

 But as any angler will tell you, there’s always room in the tackle box for new lures, especially when they get the job done too. So get ready to fill that room in your tackle box up with Hoopee Hookers, a new lure made in Georgia.

“We love all those lures, and we grew up using them, but we noticed that after a few trips, the wires get bent, the paint chips off, and they don’t spin as true. And the quality of those lures just isn’t what they were ten years ago. We looked at those lures and decided to improve on them. That’s what led to the Hoopee Hooker,” said Howard Lane, co-founder of the company.

The number one secret to what makes the Hoopee Hooker superior, said Lane, is the quality of the swivel they use.

“A lot of lures like this are made with five-cent swivels. And we could use five-cent swivels too, but you get what you pay for. We use the highest quality ball-bearing swivels, and our swivels actually cost us a dollar apiece,” he said.

Lane said their customers also like that their skirts are made from silicone, so there is nothing to melt in your tackle box the way some lures do. The frame is made of stainless steel, and the heads are hand-poured of high-quality lead, and feature what they call the “Stumpknocker” coating.

I gave the Hoopee Hooker a whirl on the Little Pee Dee River recently, and one thing I noticed – beside the fact that the bream were tearing it up – was that no matter how many stumps, rocks, or logs I banged it against, the paint did not chip at all. 

And Lane said that is exactly what you should be doing when hoping to catch the biggest bluegill, shellcrackers, and redbreasts in your favorite fishing hole – fishing them tight to cover, and not worrying about banging them against those obstacles.

“You might get hung up a time of two, but you’re going to catch enough big bream to make up for it,” he said.

Click here to learn more about Hoopee Hookers lures.